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Ended May 1, 2012.

For Pool Retailers, New Staff is a Liability

 

We listened to the top business issues of leading dealers - people with the same needs as you.

  • We heard that putting new staff in front of customers was a challenge because new staff isn't knowledgeable.
  • When a staff looks at a customer like a deer in headlights, customer loyalty is at risk.
  • The #1 reason consumers shop at a specialty retailer is knowledgeable staff, but current training programs fall short.
  • Our online training product improves staff knowledge and customer satisfaction.
    > Learn More

Prepare for the Season to Maximize Sales

 

As much as 70-90% of revenues and profits are created at the start of the season.  You need to hit the ground running.

  • In a single season, a good customer can spend over $500 and as much as several thousand.
  • Their "lifetime value" can be as much as $5000 to $10,000 if the relationship is maintained.
  • With internet purchases growing to $288 million in 2010, brick and mortar retailers must focus on maintaining customer loyalty.
  • Our online training product improves staff knowledge and customer loyalty.
    > Learn More

Pool Retailers are At Risk

 

We worked with a leading pool industry market research company to dig into the habits of the changing pool consumer and found...

  • Consumers used to go to their specialty pool dealer as their primary source of information.
  • The internet has changed consumers forever, and they now come to your store armed with information.
  • 71% of pool owners view knowledgeable staff as the leading virtue of specialty retailers, but current training programs fall short.
  • Our online training product helps your team better serve your customers.
    > Learn More