Presentation: Improving Customer Loyalty

A version of this presentation has been shown at several pool industry trade shows (like Poolcorp), and the research within has been published in pool industry trade magazines (like Aqua).

Presentation Goal

The goal of this presentation is to provide a) useful insights on pool consumers and b) explains how pool retailers, builders, and service companies can provide customer loyalty programs to increase revenues and profit.

Presentation Outline:

- Thank You, Expectations, Background

- Research on the Pool Industry Growth

- Facts about Loyal Retail Consumers

- Defining Customer Segments, Customer Relationship Strength, and Customer Life-cycles

- Performing Recency Analysis

- A Checklist of Next Steps